Shit hey.
Well. There’s the first one.
Attributed to my playing yet again with another AI tool that’s blown my mind.
This time, it’s a brand architect tool.
I answered some serious questions, dug as far as I could into my little Loud Cow noggin and responded with profesh, possibly on myself, ‘brandy’ answers, and it spat out the following.
It got the “Irreverent” part right, that’s for sure.
Nutssss!
And this was just 1/20th of the brand doc output.
Have I said nutssss already?
Ok so these tools are great at making you look as if you did the traditionally hard work of researching, ruminating and sparking branding ideas for discussion and implementation.
I could hand it to a client and go “Ta Da” and love myself sick for producing such an excellent, perfectly prompted, AI-generated document that would have taken me at least a week to sort.
Then what?
Did I even read it? Haha! Will they even read it?
Who implements this perfect brand?
Someone’s gotta.
So after my first “Shit Hey” as a reaction to the incredulous output I could see before thee, it’s dawned on me that even if AI drugs us up with perfectly crafted words/docs/images and “Look what I created, Mum” content, it can’t be real unless it’s made to be real.
Until then, like most corporate bullshit documents, it will remain on the desk of someone important after being used to impress that someone important.
It’s just an inanimate ‘thing’.
A tool. Nothing more.
It won’t scarily take our jobs. Our livelihoods. My wine budget.
It’s just a ‘wow – shit, hey’ and shit-hot tool (if you’re into that sort of thing) that’s been building for years but has crept up on all of us like a tsunami. Well. Me anyway.
Which brings me to Scott Farquhar’s address at the National Press Gallery yesterday, discussing why Australia has an excellent opportunity to embrace all the positives AI can bring to the table.
Check it out if you have a moment.
Other than some muppet reporters annoying me with questions at the end about the ‘dark net’, his home life and how his kids are kept safe online (piss off reporters!), it’s a great listen, including a little AI prediction from his 12-year-old self that has essentially come true.
Talk about manifesting!
I digress.
Back to the AI branding tool I’ve just played with. I’ll test it out some more and will add it to the Loud Cow hall of fame AI tools if it cuts the mustard.
If you’ve already got FOMO and wanna play with it now email me and I’ll let you in on the goss.
Ciao!
Catie Xx
Why are some peoples sooooo smarrrrt. Beam me up into your ethereal AI echelons Scotty! Click to listen to the Press Club address…
Photo Credit: I ripped this one off the ABC website but I link to them, so I’m sure Aunty A will be okay with that.
